Before you decided to click on the link that brought you here, was
anything else vying for your attention? A shocking tale of celebrity
indulgence? An amusing picture of a cat? Are you listening to music
right now, or keeping a casual eye on email or Twitter updates?
Of
course, BBC Future readers may not be sucked in so easily. But this
kind of competition for attention has long been a staple of the “dumbing
down” school of digital thought, which sees a surfeit of choices
flattening culture into something close to its lowest common
denominator.
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